Advertising Tips & Tricks
Ultimate Amazon Advertising/PPC Guide — 2022
This is the ultimate guide on all things Amazon advertising, and how to give your business a better ranking above your competitors!
Amazon is a booming marketplace, you don’t need me to tell you that twice, but not many people realize the advertising potential of the platform rivals that of both Google and Facebook.
In 2018, Amazon launched “Amazon Advertising”, formerly Amazon Marketing Services (AMS), as an added tool to give Amazon vendors a chance to increase their storefronts discoverability.
The entire Amazon advertising model is entirely based on PPC (Pay-Per-Click) which means you only pay whenever a user clicks on your ad, and if you’re smart with your ads, you can seriously beat out your competition.
If you’re not already incorporating Amazon PPC in your current marketing strategy, strap in, it’s time to go down the conveyor belt to get your business from A to Z.
What is Amazon PPC?
As mentioned above, Amazon Advertising is based on the PPC model meaning your business will not be charged for an ad until a customer clicks on it. To buy an ad, Amazon relies on an…
